This International Summer Program at the Desautels Faculty of Management at McGill runs 2-30 July 2014 and is designed to provide international undergraduate students the opportunity to gain critical North American perspectives on issues of global importance.
The program offers two courses: In Managing in North America, current global questions are analysed and potential solutions are discussed that correspond to the unique character and needs of the Canadian, American, and Mexican economies. In Global Branding, understanding and appreciation of brands is enhanced and participants develop theories, models, and tools to improve the ability to create and evaluate local and global brand strategies. Each course is worth three McGill credits, equivalent to six ECTS credits, to be approved by each student’s home university. The McGill campus is located in the heart of multicultural, metropolitan Montreal. As a major cultural and technological centre, Montreal offers students unparalleled opportunities to explore life outside the classroom. Full details about application and registration, as well as FAQ are here.
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